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Asda move into property
Supermarket Asda has decided to start selling houses alongside its more regular tins of baked beans and bottles of milk.
New touch-screen terminals are to be introduced to stores, allowing shoppers to browse the local property markets while doing the weekly shop.
Asda will begin with a trial of the system in ten stores in the north of England, and will expand into the rest of the country if the scheme is successful.
The supermarket also claim that their fees will be significantly lower than those charged by high street estate agents, being at around one per cent of the selling price, rather than the 1.5 or two per cent usually charged.
The move by one of Britain's biggest supermarket chains to enter the housing market is indicative of the way in which supermarkets are trying to diversify the products they sell.
From cut-price jeans to broadband internet and home insurance, supermarkets are trying to corner every market available, often undercutting the main competitors in the process.
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