Express To Announce New Ground-Breaking Partnership
1 April 2011
Ground-breaking announcment from Express
Express Insurance are pleased to announce the first news of an
upcoming partnership with an as-yet-unnamed computer game maker.
The deal, which is currently being finalised, will see Express
Insurance provide vehicle insurance to a number of Motorcycle
Players of games like "MotoGP 2" and "SBK X" will already be
used to customising every part of their in-game experience - from
changing tyres, modifying bikes and even choosing the outfit they
With this ground-breaking deal, players will now also be able
to purchase live insurance policies for their in-game
Players will be invited to get a quote for their 'career
vehicles' in-game. Express Insurance will then provide their best
price based upon details provided and invite gamers to purchase a
policy. Meaning gamers will be able to claim back any damage costs
to their vehicles should they be involved in any in-game accidents
- a first in the biking game world.
The deal between Express and the un-named games manufacturer
is said to be the first of it's kind here in the UK, and is set to
turn heads when it appears in titles released later this
To be sure of receiving the latest news on this exciting
development, be sure to follow Express Insurance on Twitter
For a sneak preview of how the planned insurance feature could
look inside an existing motorbike game, click here...
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