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Express To Announce New Ground-Breaking Partnership

 

Ground-breaking announcment from Express Insurance
Express Insurance are pleased to announce the first news of an upcoming partnership with an as-yet-unnamed computer game maker. The deal, which is currently being finalised, will see Express Insurance provide vehicle insurance to a number of Motorcycle Racing games.

Players of games like "MotoGP 2" and "SBK X" will already be used to customising every part of their in-game experience - from changing tyres, modifying bikes and even choosing the outfit they wear.

With this ground-breaking deal, players will now also be able to purchase live insurance policies for their in-game vehicles.

Players will be invited to get a quote for their 'career vehicles' in-game. Express Insurance will then provide their best price based upon details provided and invite gamers to purchase a policy. Meaning gamers will be able to claim back any damage costs to their vehicles should they be involved in any in-game accidents - a first in the biking game world.

The deal between Express and the un-named games manufacturer is said to be the first of it's kind here in the UK, and is set to turn heads when it appears in titles released later this year.

To be sure of receiving the latest news on this exciting development, be sure to follow Express Insurance on Twitter and Facebook.

For a sneak preview of how the planned insurance feature could look inside an existing motorbike game, click here

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